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What Does Average Position Mean in Google Ads?

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What Does Average Position Mean in Google Ads?

The average position is a Google score that is computed based on your quality score and bid. Google rewards advertisers who have superior ad quality, keywords, and landing pages with a higher ranking. If your average position is between 1 and 4, your ad will appear on Google’s first page. If your average position is “1.0, 1.2, or 2.3,” your ad will appear first and foremost, i.e., “1&2.” The amount of impressions your ad receives determines its position.

To learn more about this process and to better understand how to come up with your own ad position stats, be sure to read through the SEO reference guide below.

Choosing an Ad Position

The following elements influence the ad’s ranking and placement:

Bid: Setting a bid shows Google how much you’re willing to spend for each ad click. You must be cautious in this situation since you may wind up paying more than you should.

Quality of Landing Pages: Google rates pages with valuable and relevant content as one of the ranking criteria. For a better experience and improvement, go to the quality score, where Google summarizes the quality of your ad. You can keep track of your ad and try to enhance it.

User’s Research Context: Google watches the user’s device, the pages he searches and lands on, and the user’s location at the time of research; all of these factors significantly influence the average Google position.

Ad Extensions: When creating an ad, you have the option of including additional information such as a phone number, email address, and so on. Google refers to these additional data as extensions. The influence of your extensions on the performance of your ad determines your position.

When two adverts compete for the same position in the auction, they have the same degree of ranking. The distance between two adverts is determined by bidding and cost per click. To win, you’ll need to raise your click-through rate.

To learn more about each of these variables, be sure to read through this Google Ads average position guide from Zutrix.

Examining the Average Position Calculation in More Depth

Assume that your ad is triggered 100 times in eight hours by a specific user search query. Your ad is displayed in a variety of places out of those 100 impressions, as follows:

Position #1 – 10

Position #2 – 12

Position #3 – 45

Position #4 – 15

Position #5 – 18

Total Impressions = 100

For these 100 impressions, we can apply the average position formula below to get the average position of your Ad.

TOTAL IMPRESSIONS = (AD POSITION * TOTAL AD IMPRESSIONS) AVG POSITION = (AD POSITION * TOTAL AD IMPRESSIONS)

{(1*10) + (2*12) + (3*45) + (4*15) + (5*18)}/100 = 3.19 = ~3.2

The average position for this ad during the previous eight hours is 3.2, according to this algorithm.

Why Can’t the Average Position Be Lower Than One?

The average position does not have to be a solid integer, as seen in the computation above. In actuality, rather than being a simple 1 or 2, it’s more likely to be a decimal number like the 3.2 in the example. This indicates that the ad in ad position #3 received the most impressions.

More significantly, we can see that using that method. It is impossible to get an average position of less than one. It is incorrect to calculate an average position value of less than one. A site checker tool can help in this measuring and tracking process as well.

The impression value of an ad displayed once at position #1 is “1,” as demonstrated by the formula:

TOTAL IMPRESSIONS = (AD POSITION * AD IMPRESSIONS) AVG POSITION

1= {(1*1)}/1

Let’s see how we can figure out the average position for Ad position 8.

8= {(8*1)}/1

As you can see, the algorithm always returns a value larger than one for the average position.

But what if your ad’s average position is less than one, according to Google Ads? What exactly does that imply?

In such cases, the marketing experts advise, you should treat the figure as an outlier in your data. When the data utilized in the computation is incorrect or incomplete, an error arises.

How do you figure out what your average position is?

To assess your average position in Google Ads, you’ll need to do a few actions. I’ll list them all below.

It would be best if you first chose a one-day option.

After that, go to the Dimensions tab.

Divide it up into “Hour Of The Day.”

For a deeper understanding, see “Search Impression Share” and “Search Lost IS(rank),” which will show you your average position throughout the day and whether or not you have lost impression share owing to Ad Rank.

Check out the Pivot table to see how many times you were in your average position during the day.

By examining all of the parameters, you should have a good sense of what’s going on with your average position. This will aid in the optimization of your campaigns and the increase of conversions for your company.

How can you change the position of your ad?

If you’re unhappy with your average position, you can drop your bid to get into a lower position for the best CPA, or you can raise your bids and work on improving your quality score to enhance your ad rank and ad position. These are the two most crucial factors to consider if you want to change your Ad Position.

Conclusion

Every PPC account and the campaign are unique, but ideally, you now have a better grasp of the average position and break down the data to determine where your advertisements should appear.

If you enjoyed this article, be sure to also read our latest industry expert guides on poor SEO habits and what it takes to create an effective social media campaign. New content is being added all the time, so be sure to check back often.

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