TikTok is a highly-coveted social media platform because it lets users create short, fun videos and post them to their own profiles. This can provide a lot of entertainment and potentially lead to new opportunities.
Maybe you’re already a TikToker or considering becoming one. If you’re looking to grow a large audience, you’ve probably asked yourself, “when is the best time to post on TikTok?”
No matter your interests, there’s something for everyone on TikTok, and some of the funniest content can be found in the app. That being said, many factors go into making a successful video on TikTok.
Everyone wants to know how to secure more followers for TikTok — and when is the best time to post on TikTok. Below you will get your questions to answer briefly.
Is it better to post in the morning or at night on TikTok?
We’re going to be straight with you—there’s no one best time to post on TikTok. Because people’s schedules vary so much, there’s no one time when your followers are most likely to be on the app.
And that’s actually a good thing. Because people use TikTok at all different times of the day, you’ll get a lot more views of your video if you post it in multiple places and multiple times.
But let’s say you have a video focused on exercise, for example, and you want your followers who exercise in the morning to see it. You can focus on posting your workout video in spots and times of day when people who are working out will see it.
Here are some tips:
Early in the morning: If your follower is someone who wakes up early, they might be checking TikTok right when they wake up. So posting early could be great for them. But people who wake up late might not see you until it’s too late—so posting later might work better for them.
Mid-day: If your follower is someone who works during the day, they might use TikTok during their lunch break.
In general, TikTok tends to trend toward younger audiences. If you’re trying to get in front of a teen audience, you’ll want to post in the afternoon rather than the morning.
If you’re trying to reach adults during the day, it’s better to post earlier in the day rather than later. The same applies if you’re trying to reach an older crowd at night—post earlier rather than later.
Does it matter when I post on TikTok?
Good question. The short answer is, it depends. If you’re just posting for fun, it doesn’t really matter when you post, as long as you’re having a good time.
But if you’ve got a serious goal in mind—like growing your following or getting more likes—then yes, timing is everything.
Here’s the thing: if you want to reach a wide audience, you’ll want to post the audience simultaneously is there. But if you’re looking for a more targeted approach—like reaching specific users at specific times—then the timing of your posts doesn’t matter as much.
However, every user’s experience is unique and different, so we suggest trying out different times of day to find what works best for your account. That way, you can ensure that your content reaches the right audience.
What days are best for posting to TikTok?
While TikTok is a global app, its highest usage (and therefore engagement) times are at night in the U.S. You want to post when most of your followers are online.
Posting on TikTok is an art. You want to maximize engagement without being so annoying that people unfollow you. So, What days are best for posting to TikTok?
Well, it depends. Many factors include your audience’s age range and location, the types of videos you typically post, and what time most of your followers are usually active.
If you’re using the platform for business, you’ll need to consider those factors, your goals, and your type of content.
There is no day of the week’s best for posting to TikTok, though you may experience a slight increase in engagement on weekends.
If you want to keep your content regularly, it’s better to post a little less often than too often. In the end, it’s up to you what day you choose to post on TikTok.
What are the best times to post on TikTok 2022?
In 2022, the most popular time to post is from 6 AM to 12 PM EST. However, this isn’t always the best time for everyone, and it can depend on many factors like your location, how long you have been on TikTok and what type of content you make.
When it comes to timing, the answer depends on several factors.
The first factor is your audience. If your content is geared toward college students in the U.S., you’ll want to post within the middle of the day (from 11 AM to 3 PM EST) when most students are awake and bored in class.
Don’t forget that TikTok is a global app for an international audience. You can access it from anywhere in the world (with enough bandwidth), so if you’re looking for an international audience, post when most countries are awake and have time to scroll through their feeds.
The second factor is your niche. Let’s say you’re sharing videos about cooking and food preparation. In this case, post at night when people will be thinking about their next meal.
You could also capitalize on snack times; this could be between 2 PM and 5 PM or around 9 PM or 10 PM when people are relaxing with a late-night snack after dinner.
Most users scroll through TikTok at night because they have more free time than to consume content.
Final Words on When to Post Content to TikTok
If you post at a bad time, will you miss out on engagement? It turns out that this isn’t entirely true. Of course, there are still better times to post, like early in the morning or late at night when most people are online.
But if you don’t hit one of those high-traffic periods during the day or night, your uploads can miss out on views. It’s also important to make sure you are using the right hashtags in order to reach the right audiences. After all, if you don’t have the right content and hashtags in place, it doesn’t matter when you are posting content — as less people will see it right off the bat.
On the other hand, you’ll never damage your statistics by uploading content earlier than you otherwise would.