7 Essential Blog Design Tips to Help Drive Traffic in 2020
Are you currently happy with the look and feel of your website? What about your audience… how do they feel? When it comes to your site design, this is something you simply can’t skimp on and hope for the best.
Close to 75% of all small businesses use the power of blogging to increase consumer engagement and sales leads. Whether you’re blogging to attract attention to your business or to give the world your point of view, having an appealing website is essential.
Rushing through the building of a blogging website will usually result in several mistakes getting made. Rather than having to deal with the fallout from these mistakes, you need to take your time to ensure all your bases are covered.
Instead of trying to handle the blog design and website building process alone, you should reach out to professionals. With this professional assistance, you can bring your vision of the perfect blog site to life.
Read below for some great blog design tips.
1. Blog Design Starts with Using the Right Fonts
The first decision you’ll need to make in relation to your blog design is what type of fonts to use. Usually, a bit of trial and error is required when trying to make this important decision.
When choosing fonts for your site, avoid using too many. Having too many different fonts can be both confusing and very unappealing.
Ideally, you want to use a font that is easy to read and large for the header section. When it comes to your body text font, you need to avoid getting too fancy. If the font you choose is reminiscent of calligraphy, it may be very hard to read.
2. Utilizing the Power of Color
Making sure your blog page is colorful is also important. Having a primary color, a grey shade, and a call-to-action color is a good idea.
The primary color you choose should be something eye-catching and easy to look at. Instead of going too harsh with the coloring, think about using a lighter color like blue.
The shade of grey coloring on your site is there to emphasize certain aspects of the web design. Typically, this coloring will be found on page headers and other elements that need to stand out.
Your call-to-action color will need to be used sparingly to maintain its impact. Limiting the use of this color will make it stand out more. Making sure visitors to the website notice the calls to action your page is an essential part of garnering sales leads.
3. Don’t Make Reading the Content Hard for Visitors
Some newcomers to the world of web design have a tendency to make their design too complicated. While having an appealing and original site is important, you need to focus on functionality above all else.
If visitors to your blog site are unable to read the content due to a cumbersome design or misplaced menus, they’re less likely to come back. You want to provide your visitors with the ability to scan your content with ease.
Making this process too difficult is a recipe for disaster. Arranging your content on the page properly may require you to seek out some professional web design help.
4. Be Mindful of Page Load Speeds
While putting a lot of pictures and videos on your blog site can make it look great, it can also lead to slow page loading speeds. If a page features lots of high-definition pictures and videos, it could cause visitors to have to wait for it to load.
The modern consumer has a notoriously short attention span. This means that if your pages take forever to load, you’re bound to lose a number of visitors.
The best way to fix this issue is by compressing the media files you currently have and removing some unneeded design elements. Looking at your blog site objectively will allow you to see where you can trim some of the fat.
5. Your Content Needs to Be Readable
Another mistake you should avoid with your blog is putting large blocks of text on your pages. Failing to properly structure your existing content can make it hard for readers to scan.
Rather than putting large blocks of text on your page, think about breaking it up with subheadings and bullet points. With these elements, readers can scan the content to find the information they’re looking for.
When putting new blogs on your site, be sure to proofread them. Having blogs filled with errors can lead to readers losing interest. While proofreading all of your content will be time-consuming, it’s well worth the effort considering the mistakes it will help you avoid.
6. A Mobile-Friendly Website Is a Must
Did you realize that there are nearly 4 billion mobile users on the internet around the world? In the fast-paced world of today, people have to get their news and browse the internet on the go.
Making sure your website appeals to mobile users is a must. If your site is not responsive, it will alienate a large portion of your audience.
Are you curious about how to use a mobile design to your advantage? If so, you can check it out here and see how some of the top design agencies are tweaking client websites and blogs to not only make them mobile-responsive but also loading faster and minimizing distractions as well. They are all key factors when it comes to the overall engagement and usage of a website — especially when being accessed through a mobile device.
Most mobile users will quickly sign off of a site that requires them to resize all of the pages. With the assistance of an experienced web designer, getting a responsive website will be a breeze.
7. Showcase Your Best Content on Your Homepage
The first thing a visitor to your blog will notice is the appearance of your homepage. Using this space to showcase some of your best content is a good idea.
If you have articles that have produced a lot of traffic for your site, linking them to your homepage is a good idea. Enticing visitors with your most popular content on the homepage will usually make them stick around to read your newer blogs.
A Great Blog Design Requires Professional Assistance
Trying to figure out and implement all the elements of a blog design alone can lead to mistakes being made. This is why hiring an experienced web designer is a good idea.
Are you looking for information on how to start your own blog? If so, we can help.
Check out our resource page for valuable info. If you have any questions, don’t hesitate to contact us today!