If you’ve been around the marketing world at all lately, you’d realize how much of a game-changer social media can be for a business. Setting up posts and engaging with those who follow your social media feeds can help you dramatically grow your audience and potential customer base.
However, you may have noticed that not many people engage with your posts immediately after they get published. Encouraging engagement with your social media platform requires a little bit more skill and strategy than just posting regularly.
To help, these 12 associates of YEC examine some of the lesser-known or more unique ways companies can get their followers to engage with their social media content.
1. Don’t Make It Always About You
Don’t make it always about your brand! As much as it pains me to write it, if you’re going for engagement on social media, you can’t endlessly talk about yourself. We employ a simple, 33% rule with our social media — a third of the content is specific to our service, a third is about the industry and a third relates to general culture. Diversifying your content expands the likelihood of engagement.
2. Engage With Their Posts
There’s a good old saying that states that if you want to be interesting, be interested. In the context of social media, it’s like for like, a comment in response to a comment. And make sure that you create posts that presume interaction. Add questions and raise interesting topics because people don’t want to interact with average posts. Make your content worth engaging. – Solomon Thimothy, OneIMS
3. Use Interactive Content
Create quizzes, take polls and pose thought-provoking questions to generate engagement. In order to have a dynamic conversation, someone has to be willing to start talking. When you do this, don’t be afraid to be the first to answer. Pose a question and then provide your answer first. This may entice others to follow suit.
4. Post Q&A Sessions
Posting Q&A sessions is a great way to engage with your social media audience. When posting within the comment section, users aren’t always aware whether their comment is being seen. By directly communicating through a Q&A, brands can tighten their relationship with their followers.
5. Leverage IG Stories and Quick Replies
There are two ways to do this on Instagram. If you have made a new post, make a story that teases the post so people know to go check it out. You can publish the post directly to Stories, so making a habit to do this after a post is very easy. Create quick replies to reply to similar FAQs in your direct messages so you don’t have to type them out every time. Your Instagram DMs are now a lightweight customer relationship management tool!
6. Run Contests and Giveaways
Running contests and giveaways is a unique way to increase your social media engagement and following. It provides users with an incentive to participate while introducing them to your brand in a fun way.
7. Encourage User-Generated Content
One of the best approaches is to encourage user-generated content such as photos, videos and brand-related stories. Some of the most successful brands on social media, such as Starbucks, Taco Bell and others are good at motivating customers to contribute content. You can create contests with prizes, but the best way to encourage more UGC is to reply and share it on your pages.
8. Use More Video Content
Video content is on the rise, and we have seen an insane increase in engagement since we started publishing video guides and tutorials. Instead of reading through a blog post, users can listen to your content while they are doing other things. Consequently, more people get exposed to your content and are more likely to engage with your posts.
9. Have a Weekly Themed Post
Having a weekly themed post can be effective at driving up engagement, especially when used in conjunction with existing trends. A great example of this is the use of themed posts corresponding with days of the week, like #throwbackthursday on Instagram or #wednesdaywisdom on Twitter. Structuring some of your content this way will attract more attention and can even reduce your bounce rate.
10. Be Contrarian But Not Polarizing
Nobody wants to hear negative sentiments or unpopular opinions expressed on social media, but tactfully taking a contrarian approach is a great way for people to engage with your social media. Standing out is difficult in saturated social media channels, so look to “zig” where others “zag” and pique people’s interest by saying the opposite of what is being said.
11. Use Your Post’s First Line to Build Emotion
It’s important to remember that people skim your content on social media. To get them to engage and to catch their attention, the very first line of your post should pique their curiosity or attract them at some emotional level. Your main goal should be to use content to create emotions. This is a surefire way to create social media engagement.
12. Be Relatable and Authentic
Make your posts sincere and unafraid to show the true colors and reality of life. Be consistent in creating content. With consistency comes familiarity. Don’t make your content boring or subtle. Instead, have a definite stand on your take on life and say it loud and proud.
How to Improve Your Social Media Efforts Even Further
In the world of social media marketing and global reach, it’s a game that can continue on day after day. In order to make the most of your social media marketing and branding efforts, you need to get creative and smart about your efforts.
With more than a billion active websites and blogs on the internet today, it’s now more important than ever before to make sure your content is of the highest quality and value possible. Be sure to follow all of the expert tips above to accomplish this in the best way possible.