Good web design can make or break a modern business. If your website is smooth and easy to navigate, it will attract more users and is a vote of confidence for your organization. A poorly designed site can have the opposite effect, turning users away no matter how good the product is.
Below, 12 members of YEC shared what they believe is the most important design element to incorporate into your company’s homepage to increase traffic. Try out their recommendations to start bringing in more website visitors.
1. A Clear Call to Action
A call to action that specifically and clearly explains what you want people to do “next” on your website is crucial. It doesn’t have to be (and probably shouldn’t be) a lot of sentences or lengthy, but it should be obvious. What’s the action you want people to take? Donate? Sign up? Contact you? Call you? Buy a product? Clarity is more important than persuasion in most cases. – Matthew Weinberg, Happy Cog
2. A Hero Image
Among one of the most important design elements to add to your site’s homepage is your hero image. Your hero image is the first thing that users see when they go to your website. If it doesn’t send the right message, then it could attract the wrong audience and send the right one away. It’s important for your hero image to be large, legible and match your branding.
3. A Chatbot
It’s mostly conversions that occur on the home page or website. The one design element that’s important for conversion is having a chatbot that allows customers to engage with your team right on your site. Your team can engage and convert your website audiences.
4. Dynamic, Interactive Content
Create dynamic and interactive content that lives above the fold of the website. That’s where you’ll see the most convertible traffic and it’s a good place for a call to action.
5. A Clear Navigation Menu
Among the most important design elements on your homepage is the navigation menu. This is where you store your website’s main links so users can easily browse and explore it. The menu items should be accessible from any webpage so it’s easy to access different content. Poor navigation on your site translates to a higher bounce rate and lower conversions.
6. Social Proof
The best way to get more conversions is to add social proof to your homepage. This will help build credibility and increase trust among your users. It’s a great way of boosting your sales and overall conversions. – Thomas Griffin, OptinMonster
7. Easy-to-Read Typography
The most important design element to incorporate into a website’s homepage to increase customer traffic online is easy-to-read typography. The typography font says a lot about a page and it invites you to read. Typography that’s soft to the eyes and professional as well as consistent throughout the page will generate trust. – Alfredo Atanacio, Uassist.ME
8. Your Tagline
Add a clear tagline. People need to immediately get your business right from the start and understand the value that your business is going to create or bring them. Without that, the brand is just going to be confusing. – Nicole Munoz, Nicole Munoz Consulting, Inc.
So many websites today follow the same container format: Container 1 = big statement. Container 2 = product offering. Container 3 = customer testimonials. But commonly, combined, this recipe is bland and abstract. The best home pages I’ve seen are direct, human and have a personality. – Adam Crawshaw, Assembly
10. Messaging That Communicates Your Value Proposition
Your site needs clear and concise messaging about your business and your value proposition. It’s important for anyone visiting your site to understand not only what you do but also what value you bring to the table. This is often best supported through imagery and/or content such as video. Offering elements on the site that mimic your mission as a business and the difference you make in your customers’ lives is key. – Maria Thimothy, OneIMS
11. An Email Newsletter Sign-Up Form
Building an email list is one of the best ways to increase your traffic and convert users into customers. An email list helps you control your traffic and direct customers to all of your online resources. Use your homepage to generate leads by making your email opt-in front and center with an incentive. This will help you connect with your customers and allow them to interact with your brand. – Shaun Conrad, Guitar Repair Bench Online Lessons
12. Strong Writing
If you can’t communicate what your business is doing in a simple, accessible way, you’re going to lose customers right out of the gate. When people visit your website, they should know straight away what you’re all about. Plus, strong writing can communicate clear calls to action on your homepage, which in turn drives traffic and can help you convert leads. – Ismael Wrixen, FE International
How to Get the Most Out of Your Homepage
In order to get the most out of your website, you need to understand your audience needs and making the engagement process as easy and enjoyable as possible.
To learn more about what’s working for site owners today, be sure to read up on this excellent SEO resource guide in order to rank your site higher in Google.