As a website or blog owner, you’ve probably been considering the many different ways you can use social media to increase traffic back to your site. The two most popular social platforms to choose from are Instagram and TikTok. While TikTok is mostly about video content creation and engagement, Instagram has proven to be most effective when trying to redirect visitors from a social post or profile back to a site.
Once you’ve decided to create an Instagram account for your blog, it’s then time to make sure it’s set up correctly so you can fully benefit from everything it has to offer. You can do so in a number of ways, including adding your logo to your profile, including a backlink to your blog in your profile, and posting content related to the content on your blog.
These are just some of the most basic steps you need to take when getting started. In order to keep the process going, be sure to follow these tips and you’ll be well on your way to creating a successful account and growing your audience.
How to Start an Instagram Account for Your Blog
If you’re new to blogging, you may wonder how to start an Instagram account for your blog. Instagram is an excellent platform for showcasing your blog’s content. This free service lets you create a personal account, but if you want to monetize your content with Instagram ads, you’ll need to make your account public. To do so, you should download the app and set up an account. Once you’ve signed up, you can create a username and password, and set up a public profile.
Once you’ve got an account, you’ll need to decide what to share with your audience. For example, if you’re a travel blog, don’t post sponsored ads, because these will only drive people away from your account. In addition, you should choose a niche so that your audience knows what to expect. The most successful Instagram accounts contain photos of their lives and lifestyles. For your Instagram blog, choose a niche and stick to it.
Add Your Blog Logo as Your Profile Image
To add your blog logo to your Instagram profile, simply follow the steps below: Sign in to your account and click on the “person icon” at the top-right corner of the screen. Next, click on “Edit Profile” and then choose “Edit Profile Photo.” Select the option to add a logo and upload it. If your logo is a PNG file, you can resize it, zoom it in, and apply filters to it. After saving, follow users and comment on their posts. To use your logo on Instagram, ensure that it’s at least 110x by 80px.
When preparing your logo for Instagram, keep in mind that the platform is designed for mobile devices, including smartphones. In fact, most Instagram users browse the platform using their phones. Thus, you’ll want to make sure it fits the small circle and is legible. A logo that is horizontal or square-shaped will not be readable on the platform. Instead, choose a logo with a square or circle shape, so that it is easy to recognize and type.
With all of these elements in place, you will have a much more professional looking IG profile in comparison to the millions of other basic accounts already out there. This will help grow your Instagram following, while also making sure your account looks professional enough to represent the brands and services you currently offer.
Include a Backlink to Your Blog in Your Profile
Currently, Instagram does not have a built-in tool for including a link in a story, but there are workarounds you can use to direct your followers to your blog’s bio. One of the best ways to drive followers to your bio is by tagging yourself in a story, but you may confuse viewers. Instead, add a sticker with your blog’s URL, or use a CTA in your story to point viewers to your blog’s page.
It is best to use a static link for evergreen content, such as a featured collection or other content platform. If your blog has evergreen content, however, consider using a post link to catch the eye of your audience. A post link is more appealing than a static link, since it is immediately recognizable and corresponds to your blog post’s image. In addition, make sure your posts are relevant to your blog’s category, as this will help people find your blog more easily.
Post Content that Relates to Your Blog Content
As far as your Instagram posts go, there are some general guidelines that you should follow. Long lists are more likely to perform better than short ones, because they tend to deliver more value and appeal to a broader range of users. Additionally, you should use visual elements to break up your text and make it easier for readers to digest.
Also, don’t forget to follow the rules of blog content, including posting on Instagram. The visuals being used in your content should match the focus of the articles you are trying to push to your audience. It’s also important to include relevant hashtags, so your posts appear in the search results.
Create Visuals that Increase User Engagement
Creating visuals is crucial to engaging your audience on Instagram. Badly photographed images and graphics are not going to cut it. High-quality images and clever use of filters will get your audience’s attention. Using the same colors on your blog can also help you create a unified look. Consider what colors Whataburger uses to promote its food. Their color scheme is also cohesive across the brand’s other social media pages.
Content should be easily understandable by incorporating visuals. People process information much faster when they see it, so making it easy for them to understand the message is essential. Research has shown that content with visuals is memorable. In addition, it boosts your content’s visibility, authority, and readability. People love visual content. Video is one of the most engaging forms of content marketing. It also ranks higher in search results.
When creating visual content for your blog, make sure to choose high-quality images. Instagram users want to see quality visual content. Treat your profile grid like an online portfolio. Use images with complementary filters, on-brand graphics, and information about yourself. For example, layer an image between a quote graphic. Your images will grab your audience’s attention and help them get to know you better. A visual is worth a thousand words.
Ask Your Instagram Audience for Likes and Shares
To boost your social media presence, you need to engage your audience regularly. This is especially true on Instagram, where your followers are the most likely to be engaged. For example, try asking your audience to like or comment on your posts. Your audience is more likely to engage with you if you post relatable content. This will increase their likelihood of liking your posts, and they’ll also have a chance to see more of your content.
In order to understand what your target audience is looking for, you need to conduct research and get feedback from them. You can do this by implementing surveys or using polls on Instagram. It’s a proven way to learn more about your audience and tailor your content to meet their preferences. One example is the National Geographic account, which uses a poll to determine which content they want to see in their Stories. Using this method, the magazine was able to increase their reach by over four-fold.
Ask for Comments in Each New Post You Make
One of the most important things you can do to increase the number of comments on your Instagram posts is to engage with them. To encourage engagement, you should respond to comments within an hour of the post being published. It shows that you’re paying attention to what people are saying and is likely to prompt more participation. Studies have shown that 40% of consumers expect brands to respond to their comments within an hour. By establishing a regular response time, you’ll see a dramatic increase in your followers and engagement.
Another way to increase your Instagram comments is to use hashtags. While you cannot include a call to action in the captions, you can add a message asking people to leave a comment below your post. Adding a hashtag to your Instagram posts can help you reach audiences beyond your network. Try using a hashtag that has your brand’s name in it. This will allow you to be found by users outside your own network.
Blog Marketing Tips for Instagram
Using a content calendar to manage your posts on Instagram is a smart move. Not only will it help you organize your posts, but it will also help you track your performance and plan out future posts. This will save you time and effort, so you can focus on creating more high-quality content. Tools like Google Calendar and Trello can help you schedule and preview your posts. You can also make use of scheduling tools for your other social media accounts, such as Facebook.
Using social media analytics is crucial for your Instagram marketing strategy. You should use a tool like Socialinsider to measure your success. This tool is specifically designed for social media managers, agencies, and enterprises. Another great tool is Combin, which is the brainchild of Instagram brands and competent developers. This tool gives businesses and individuals an easy way to build a real audience. Shopify is a leading global commerce company. With its tools, small business owners can grow their Instagram accounts and improve their overall online visibility.
If you enjoyed this article on social media, be sure to view our lists of the top websites and blogs on the internet today. By understanding how other sites are increasing traffic and user engagement on their own sites, this will only help increase your own knowledge when trying to accomplish the same.