If you are looking for an innovative way to promote your business, then you must try Instagram. The platform has more than one billion users, and its popularity is increasing every day, and it is used by various types of businesses for a variety of purposes. The most common purposes of this social media platform are sales generation, audience building, lead generation, awareness creation, and conversion.
To take full advantage of the power of Instagram, you must publish branded content, promote your product, and interact with your target market. And not only should your focus be on growing your business through social media, but to also generate new followers, leads and sales for your brand as well. Best of all, this can all be done on your own terms — in reference to time, budget and focus.
Getting Your Business Live on Instagram
The very first thing that needs to be done when going live on Instagram, is creating an account and securing your user name. It’s also just as important to make sure you are using a professional photo and have a nice little bio written up as well. After that, you can start posting image or video content.
If you’ve ever thought about making a live video, but you’re not sure how to go about it, consider doing a dry run. By recording yourself talking to the camera, you can see if you’re doing it well or not. Take note of any areas you need to improve. Test your mic, lighting, internet connection, and phone to ensure you can capture your audience without any problems. Then, share a run of show with your followers.
The best practice is to plan a video that focuses on one goal and isn’t too long. Choose a topic, a format, and a time frame that aligns with your overall marketing strategy. If possible, make your videos fun and interesting and stick to that format. This way, viewers will look forward to them. Ultimately, your goal is to increase brand awareness and engage with a larger audience.
Using Instagram for Business Awareness
There are many benefits to using Instagram for your business. This photo-sharing social network has a large user base, making it a great tool to increase your brand awareness, showcase your products, and cultivate a loyal following of users on Instagram. The metrics you use to measure your success will depend on your goals. The goal should match your business’s needs. For example, if you’re a business that consistently has positive financial results, you might not need to boost your sales. Instead, you may be interested in increasing brand awareness or gathering market insight.
Before you start posting, you should understand your target audience. Instagram users are quite finicky when it comes to the content they see. Before starting your Instagram campaign, think of a main theme you want to convey. Is it to highlight your products or to promote your business’ culture? If so, you can use Instagram as an opportunity to engage your followers in conversation and keep them interested. Once you’ve figured out what your audience will find most interesting, use these insights to optimize your posts and reach your goals.
Increasing Customer Engagement on IG
In the current world, customers are becoming more savvy about brands, and they use Instagram as a tool to learn about new products. Large brands have taken note of this trend and are working to engage customers through their Instagram feeds. By providing an incentive to click on a specific post, such as a free ebook, discounts, or other downloadable content, they can convert followers into email subscribers and grow their mailing list.
Using industry-standard metrics helps you determine which of your customers are most engaged with your business. These metrics can then be overlaid on your operational or sales data to determine what aspects of your business can be improved and which issues you need to address. Most metrics are easy to implement and form a cohesive part of the customer journey. Incorporate them into your marketing strategy and watch the results pour in. You’ll be glad you did.
Tracking Traffic and Lead Conversions on Instagram
If you want to track traffic from Instagram, you’ll need to know how to separate it from other types of traffic. Google Analytics will classify Instagram traffic under ‘Direct Traffic’. But this doesn’t mean you should ignore it altogether. There are a few ways to distinguish Instagram traffic from other kinds of traffic. First, you can filter traffic from Instagram by its source. If your website is hosted on a domain, Instagram traffic will appear under ‘Referral Traffic’ in your Google Analytics account.
Next, you can track Instagram conversions through attribution reports. By identifying the source of traffic, you can determine how much a specific campaign contributed to your overall conversions. To do this, you can measure assisted conversions, last-click conversions, and last-click conversions. For example, if a visitor clicked on a link from an ad on Instagram and became a customer, you can calculate the percentage of assisted conversions.
Business Marketing Tips for Instagram
One of the best business marketing tips for Instagram is to actively promote your link. If you want to drive customers to your site, do not just stick a link in your bio; you should also actively promote it in your photo descriptions. If you post something interesting to your followers, they may even want to follow you back. It is that simple. Follow other accounts that have similar interests to yours and make sure that they follow you back!
You can use Instagram for business purposes to create educational material or run contests. You can also create videos or interactive posts with links to additional resources. Make sure to refine your audience and create a strategy for growth. Similar to Facebook ads manager, you can refine your audience and set your goal. Once you have a target audience, it will be easier to plan content. Using the business app, you can plan your posts and create pillars.
If you enjoyed the content in this article, be sure to check out our other Instagram articles on marketing, and how you can start using hashtags to reach more new audiences and appear in the search results more often.